Stop guessing. Use 27 practical checks to see what’s happening in your ad account—and know what to ask the person running it.
Want to know where your ads may need attention?
Start a Quick Audit Now About 3 minutes · No ad-account login neededWhether an agency, freelancer or internal media buyer runs your Meta/Facebook ads, you should be able to understand the work you’re paying for.
Good agencies can be good partners. This is a useful routine even when the relationship is working: check the evidence, flag what needs an explanation and have a clearer conversation.
“…we saw a strong response to our ads, with steady leads coming in.”
Individual client experiences; results vary.
Start with what your business can access and verify: account ownership, security, former helpers, billing and approved spend. Ask your partner to walk you through anything you can’t see or reconcile.
You can’t access your own account or verify what was charged.
Check the campaign goal, any applicable category, your real service area, budget structure and targeting rationale. The person running your ads should be able to explain the plan in plain language.
Ads reach places you don’t serve, or nobody can explain the budget plan.
Look at the images, videos and wording your customers actually see—including whether videos make sense without sound. Review rejected ads, creative refreshes and repetition with your partner, rather than guessing from a report.
Rejected ads sit unresolved, or creative goes stale without a review.
Send a test inquiry and follow it through to your team. Check notifications, follow-up timing, qualification, storage and recent leads so you can see where the handoff needs attention.
Your test inquiry never reaches whoever should follow up.
Ask for qualified-lead costs and an agreed target, alongside context about customers. Review decisions about winning ads, change history, campaigns that should have ended and unanswered ad comments.
The report shows reach and clicks, but no qualified-lead or customer context.
A red flag is a reason to ask for an explanation—not proof that your partner is bad.
The PDF includes a red-flag tally and written next steps. Keep your notes together, ask for clear answers and bring three numbers: what you spent, how many leads came in and how many became customers.
“…we saw a strong response to our ads, with steady leads coming in.”
“Their team is fast, efficient, and do a great job communicating. You also learn a lot during the process as well.”
Founder Michael was facing high lead costs. The campaign and ad creative were reworked into a clearer, more focused Facebook setup, and HDR Garage reported a lower CPM and more daily leads.
Read the case studyA three-location sewing-machine retailer with inconsistent marketing moved to a steady routine of email and Facebook advertising.
Read the case studyIndividual client experiences; results vary.
The Main Street Ads approach
Keep the 27 checks beside you during your next account review.
Want to know where your ads may need attention?
Start a Quick Audit Now About 3 minutes · No ad-account login needed27 checks / About 20 minutes
Bring your questions and the gaps you flagged.